Media
Engagement and Crisis Communications Click on the link above will open a presentation
that explores the top ten tips for media engagement and how to identify
your “point of difference positioning” and maintain top-of-mind-
awareness in a competitive media market. The session also
outlines how to create and execute a crisis communications action plan
to ensure that your organization is prepared, can mitigate risk and
preserve and protect your business objectives. Kristin Williams
has over 15 years’ experience in crisis communications and media
management and has done over 5,000 interviews with regional,
provincial, national and even international media. She is familiar with
corporate and non-profit environments and has tackled serious and
sensitive hot topics with some of the most hard-hitting media giants in
the industry. Kristin will help you learn how to improve your media
profile and generate a competitive edge.